- page 1

The News Leader
/
Direct Mail • Over 36,000 Circulation
637 Eighth Street Clermont FL 34711
2017-2018 Rate Card
Effective April 1, 2018
The News Leader has been South Lake County’s local paper
since 1982. Readers of all ages turn to The News Leader for
community news and events, businesses, real estate, dining,
automotive and award winning special sections and supple-
ments.
The News Leader has market saturation to Clermont,
Minneola, Groveland, Mascotte, Montverde, Ferndale &
Winter Garden
Published
..............................................................
syadsendeW
Format
......................................................................... Tabloid
Display Ad Proof Deadline
.......................... Wednesday 5PM
Editorial Deadline
...........................................Thursday Noon
............................................. Friday 5PM
Mechanicals
Full Page
...............................................................10.25” x 12”
Page Buster
..............................................................8.5” x 10”
Half Page
Horizontal
.....................................................
”6 x ”52.01
Vertical
.............................................................. 5” x 12”
Quarter Page
Horizontal
....................................................
”5.4 x ”38.6
Vertical
................................................................ 5” x 6”
Eighth Page
Horizontal
...........................................................
”3 x ”5
Vertical
........................................................ 3.33” x 4.5”
Twelfth Page
Horizontal
...........................................................
”2 x ”5
Vertical
........................................................... 3.33” x 3”
Premium Placement/
Subject to Availability
Front Page Story
.............................................................$479
Submission up to 250 words and single, full color photo. Excludes
logos and text on photos. Includes placement on newspaper website.
Front Page Banner Ads/
Monthly Contract
Large (
6.83” x 1.66”)
.....................................
keew/383$
Small (
3.33” x 1.66”)
..................................... $197.93/week
Cover Locations
.................................... $150 Additional Cost
Full Page or ½ page Horizontal Full Color ad size minimum
Logo Design
......................................................................$300
Includes 3 designs per client consultation and 2 revisions to selection.
Additional revisions subject to additional cost. 1 week completion.
Some restrictions apply.
Preprints
Liners:
12 words or less
............................................................$15.23
Each Additional Word
.....................................................50¢
Boxes:
2”Minimum
....................................................................$27.40
Happy Ads
Above rates apply for special greetings and announcements
Electronic Ad Submission
PDF, 300dpi, Black created at 100% black, CMYK
Single Sheet Inserts
8.5”x11” must be folded to 4.25”x5.5”
Weight in oz
Price/M
.20.................................
$35
.30.................................
$39
.40.................................
$43
.50.................................
$47
.60.................................
$51
.70.................................
$55
.80.................................
$59
.90.................................
$63
1.00...............................
$67
1.10...............................
$71
1.2 & above .....
Call for Rate
Delivery of insert is direct mail advertising 99.4% guaranteed de-
livery by the U.S Postal Service.
10,000 minimum. Complete zip code. No breakout or zone
distribution. Must provide 2% overage for spoilage. Must be
scheduled in advance. Inserts must be received at our printing
facility one week prior to publish date.
All materials larger than 8.5”x11” must be folded to 8.5”x11”
or smaller or incur an additional folding cost of $18/m to the
client. Inserts must be received in uniform bundles, boxes or
skids of equal amounts.
Multiple Publication Discounts Available
Full Buster Half Quarter Eighth Twelfth
52x
BW
$798.81 $599.87 $437.47 $234.47 $128.91 $63.95
COLOR
$969.33 $728.77 $546.07 $291.31 $160.37 $78.16
26x
BW
$832.30 $613.06 $454.72 $245.63 $133.98 $69.02
COLOR
$1041.39 $786.63 $568.40 $305.52 $166.46 $84.25
13x
BW
$873.92 $651.63 $472.99 $255.78 $140.07 $72.07
COLOR
$1092.14 $815.05 $589.72 $319.73 $174.58 $89.32
BW
$926.70 $700.35 $489.23 $266.95 $145.15 $75.11
COLOR
$1156.09 $873.92 $611.03 $333.94 $181.69 $93.38
OPEN
BW
$992.67 $741.97 $528.82 $291.31 $154.28 $81.20
COLOR
$1240.33 $927.71 $660.77 $364.39 $188.79 $99.47
Rates Per Week
4x
1 2
Powered by FlippingBook